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If it sounds too good to be true, I have a Netflix subscription (and an Amazon Prime delivery, and an Uber ride, and a Blue Apron meal) to sell you. But as I write this in early May, the service is available for what its executives consider the “standard” price, which propelled it from 20,000 users to more than 2 million in just half a year: $9.95 per month for a movie per day. When I signed up in late March, it was $6.95 per month (again, paying for a year upfront) for a movie per day. Sometimes it costs $7.95 per month (if you’re willing to pay for a year upfront) and you can watch one movie every day. Sometimes the service costs $29.95 for three months and you can watch four movies per month. I can’t tell you the exact number of movies or the precise price point because MoviePass’s business model seems to change with the phases of the moon. I was in that theater by the grace of MoviePass, the movie subscription service that allows customers to watch lots and lots of films in theaters at shockingly low prices. But I chose to spend this sacred day at the movies because Ready Player One was free. I’d made a 30-minute trip through Atlanta traffic to see the kind of film- Ready Player One-that I’d typically stream on Netflix on an especially boring Sunday afternoon.
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On Easter Sunday, as children hunted for brightly colored eggs, adults crowded into stately churches, and 20-somethings celebrated yet another excuse to brunch, I nestled into a large beige recliner at the Studio Movie Grill in Marietta, Georgia.